Experience Post 1: Marketing Indigeneity
What a great first week here in Peru! I have been surprised by quite a few things this week (as I have already discussed with some of you) and I'm excited to keep being surprised as the trip continues. The first thing that surprises me is how Lima's Indigenous history is being used as a marketable city identity (and by whom). While walking around, I mostly felt the presence of colonial architectural planning and/or post-modern urban apartment buildings with the most common interactions of Indigeneity being experienced through capitalist motives. Arguably, one of the farthest characteristics of Indigenous societies. I'll list a few examples that I've seen below: Here we can see a stall selling hiking clothes inside the Larcomar mall. There are ads incentivizing the purchase of clothing by claiming to donate "2% for the children". There is a "making" of Indigeneity here as this is labelling and discussing Indigenous communities in Peru, but there is ...